LaunchPad for Media & Culture (Six Month Access)
An Introduction to Mass Communication
Richard Campbell; Christopher Martin; Bettina G. Fabos
©2015Tenth EditionLaunchPadISBN-13: 9781319011178
For Students : $84.99For Bookstores : $67.50
The new edition of Media & Culture: Mass Communication in .....[+]
The new edition of Media & Culture: Mass Communication in a Digital Age uses a critical and cultural approach to enrich students' understanding of how text, audio and visual media converge to enhance their everyday experiences. Starting with the digital world students know, the text goes a step further, focusing on what the constant changes mean to them. Through new infographics, cross-reference pages, a new digital jobs feature, and current stories, the book explains and illustrates how the media industries connect, interlock, and converge. Media & Culture brings together industry expertise, media history, and the most current data and trends for an engaging, exhilarating look at the media right now.
When packaged with LaunchPad for Media & Culture, readers gain access to new video clips from popular media dna interviews as well as the adaptive quizzing program, LearningCurve.