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First Edition   ©2008

The Essential Guide to Rhetoric

William M. Keith (University of Wisconsin, Milwaukee) , Christian O. Lundberg (University of North Carolina, Chapel Hill)

  • ISBN-10: 0-312-47239-0
  • ISBN-13: 978-0-312-47239-9
  • Paper Text , 96 pages

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Balanced, thorough coverage demonstrates the essential continuity of rhetorical thinking across the ages – from its classical roots to contemporary perspectives.

An accessible resource focused on concepts makes for a student friendly guide and reference for anyone desiring a grasp of the rhetorical tradition.


Accessible language and current examples engage students and bring concepts to life.


Part I, Rhetoric in Theory provides a succinct overview of the different ways in which the history of rhetoric has framed big issues: publics, the rhetorical situation, and persuasion, among many.


Part II, Rhetoric in Action shows how the rhetorical concepts come to life through invention, in thinking through traditions of trope, argument and speech.