How to Write for the Web
Designing: Consider Links
The ability to move from one document to another is the defining feature of the World Wide Web. As a designer, keep in mind that you are not limited to a sequential ordering of text. You can create complex documents (see Organize Your Site) in which the "next page" differs according to a particular reader's needs and interests. As you consider the use of links in your Web site, keep in mind the need to anticipate the options your readers are most likely to choose. If you want them to follow a particular path through your site (that is, to follow a specific sequence of pages), consider how you can use links to define that path.